Consulting Project - Broader Scope

Service Description

I began my career in management consulting, working with the Monitor Group, a top boutique strategy consulting firm. I love bringing that expertise to both musicals and businesses. MUSICALS: On the musical front, I offer consulting on the engineering approach to marketing and CRO (more on that below), business strategy, and creative production. Most marketing agencies in the industry will create content, may do simple A/B testing, and then pick the winners and run with them. Unfortunately, that is almost certainly leaving you with suboptimal results. Why? Because when you A/B test ads, you are not actually testing two variables as it seems - you are testing at least seven: the image, the headline, the offer, the call to action, and more. So, when an agency gets a "winner", they don't know *why* the winner has won - which variables are helping and hurting? And because of that, you have actually learned nothing about your audience and their preferences. Do they like the image you used, or was it the headline, the slogan, the offer, etc? There's no way to know. This is a huge lost opportunity because that knowledge can be used to optimize all other areas for your production - not just your online ads, but your billboards, your marquee, your theatre decorations, your Tony song choice, and more. It could add huge monetary value for ticket sales. By training with Mint CRO, I learned a unique engineering approach to marketing that is cheaper, faster, and FAR more effective to optimize marketing, get much more data, and translate your marketing into measurable, meaningful results. I help musicals and businesses implement these methods to ensure success. Outside of that, I also offer general production consulting and business strategy consulting. BUSINESSES: I use methods learned through my time at Monitor, and learnings from Doblin, a world-renowned innovation consulting firm, to optimize your strategy and get you on a plan for success. Layering traditional strategy frameworks with new-world AI and analytics, I offer services for both early-stage and larger scale companies. Hours and price TBD based on project.