1 Hour Coaching Session

Service Description

I specialize in three primary areas in my coaching practice: 1) Conversion Rate Optimization (for businesses and musicals): Most marketing agencies create content, maybe do simple A/B testing, and pick the winners. Unfortunately, that is a very suboptimal way to operate and leaves you will almost certainly suboptimal results. Because when you A/B test ads, you are not testing two variables - you are testing at least seven: the image, the headline, the offer, the call to action, and more. So, when an agency runs a typical A/B test, they get a "winner", but they don't know *why* the winner has won - which variables are helping and hurting? And because of that, you have actually learned nothing about your audience and their preferences, which can be leveraged to all other parts of your production, onstage and off. By training with Mint CRO, I learned a unique engineering approach to marketing that is cheaper, faster, and FAR more effective to optimize marketing, get much more data, and translate your marketing into measurable, meaningful results. I help musicals and businesses implement these methods to ensure success. 2) Musical Theatre Creative Production: Musicals have been a part of my life since I was 7 years old. I co-wrote my first musical with my best friends in high school, and now we're collaborating again on Our Little Secret, an award-winning new musical. I help musicals workshop, improve the script, score, and storylines. I have an eye toward general audience appeal and commercial success and ensure that's always in mind, while preserving the integrity of the art. I can help with projects more broadly or as hourly sessions here. 3) Business strategy: From early stage tech startups to musicals, I love creating thorough and bulletproof strategies. While beginning my career at a boutique strategy consulting firm called the Monitor Group, I learned methods to create these watertight strategies and execute on them. I now bring that expertise to coaching clients as well.